Billion Dollar Brows (BDB) has announced the release of the newest addition to its cosmetics line, Glitter Brows. This debut reinforces BDB’s position as a major player in specialty cosmetics.
“We are extremely happy with Glitter Brows; there really isn’t anything like it on the market. I always wanted to create an eyebrow product like this–something that is fun and flirty, that you can wear both day and night, and that is unlike anything on the market right now,” said Billion Dollar Brows co-founder and CEO Natalie Plain.
Glitter Brows’ release comes amidst a surge in public perception of eyebrows as a unique style “accessory” and an indispensable part of everyday beauty, not merely an afterthought. Brow-specific cosmetic sales grew an astounding 34% in 2014 alone, according to NPD data. The popular focus of eyebrows as the cornerstone of an everyday beauty routine has resulted in increased willingness to experiment with whimsical new brow-centric products like Glitter Brows.
Glitter Brows comes in a two-item package offering a selection of shades, Stardust and Pixie, to suit every occasion or mood.
Users control the precision of the application, as well as the desired level of sparkle, from subtle to intense, with the product’s fine-tip applicator. In addition, the lightweight Glitter Brows gel formula can be used to highlight eyeliner and eyelashes with a pop of shimmery color thanks to the gentle and safe formulation.
Billion Dollar Brows Inc. was founded by Natalie and Bob Plain and has grown into one of the world’s most successful brow cosmetics brands with a presence in every major world market.
To view colors and photos, visit the Billion Dollar Brows Glitter Brows Lookbook at http://billiondollarbrows.com/lookbook.
