Feura takes a stand.
The Toronto-based queer, BIPOC, East Asian rock artist releases her debut single “Lose Your Head”, a sharp, unrelenting rock anthem that calls out every system, every person, and every institution that has ever had a problem with her existing.
Funded by the Canada Council for the Arts and the Toronto Arts Council, written by Korol Pikulik, Alexandra Jelilyan, and Marc Koecher, and produced by Illegal Audio (Marc Koecher and Lexie Jay), “Lose Your Head” is the opening statement of an album that has been a lifetime in the making.
Feura grew up as one of the only people of colour in a small rural Ontario town, excluded early and excluded often. For years she tried to shrink herself to fit in, and it was never enough. At some point, she stopped trying. “Lose Your Head” is what came out of that decision: not a grievance, but a verdict.
“‘Lose Your Head’ came from this feeling that no matter what I do, people will find a reason to react to me just existing,” Feura says. “I’m queer, BIPOC, East Asian, and a type 1 diabetic, and whether I want to define myself by those labels or not, they’ve always shaped how people treat me. So, at a certain point it became: Screw it. If people are going to lose their minds over me anyway, I’m going to be fully myself. This record comes from that switch.”
The song is funny, furious, and precise. “You get mad that I got tattoos, chipped nail polish, studded shoulders” lands in the first verse with the kind of specificity that makes satire sting. The chorus, “You can’t help but lose your head every time I take a breath,” is not a complaint. It is a diagnosis. And the bridge delivers the thesis without apology: “All you want is my freedom.” Three words that say everything about power, control, and why certain people cannot stand watching someone refuse to be diminished.
Feura is clear-eyed about what she represents and what she is up against. “Even existing as a queer East Asian artist in rock music feels radical, and it shouldn’t,” she says. “There’s so much pressure now to assimilate, to be digestible, and this record pushes back against that. At its core, it’s for anyone who’s ever felt like they had to ‘edit’ themselves to be accepted. It’s about being unapologetically yourself, even if it makes people uncomfortable, because that discomfort usually says more about them than it does about you.” That is not a press release talking point. That is someone who has lived it.
Produced by Illegal Audio and mastered by Kristian Montano, “Lose Your Head” hits with the full weight of a rock record that knows exactly what it wants to say and refuses to turn it down. The production gives Feura’s voice room to be both biting and anthemic, and the result is a song built for arenas and for anyone who has ever needed to hear someone say the quiet part loud.
Feura’s album release show takes place May 22nd at Geary Warehouse in Toronto, followed by a summer run that includes London Pride, Kempenfest at the OLG Main Stage in Barrie, a featured performance at Honey Jam at TD Music Hall in Toronto, and more dates through September. Every show is all ages. “Lose Your Head” is available now on all major platforms. The album follows.
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