If sadness had a spokesperson in this generation, it might just be John Sam. But don’t get it twisted—his kind of sadness isn’t stagnant or pitiful. It’s poetic. It’s the kind you want playing in the background while you stare at your ceiling, pretending your life is a music video.
Now available on all major streaming platforms, Palaging Masaya is John Sam’s latest offering: a song that pulls you into quiet solitude, then cradles you with the illusion that maybe, just maybe, you’re not alone in how alone you feel.
Clocking in under four minutes, the track moves like a slow sigh. The instrumentation is stripped down, intimate. His voice floats like a thought you’ve been trying not to think. The lyrics? Pure Tagalog hugot, but written with precision. There’s a line between melodrama and mastery—and John Sam balances on it like he’s lived there his whole life.
Some songs feel like a scene from an indie film—Palaging Masaya is one of them. Written during the pandemic, John Sam captures loneliness, longing, and existential musings in a track that’s both melancholic and strangely hopeful. Inspired by Harry Styles’ Golden, it blends acoustic, experimental indie, and OPM influences into something you can dance to—alone, in your room, on a late-night drive, or at an underground gig.
Sam is a musician, singer, and songwriter from Taguig, Philippines. His music blends OPM and indie influences, creating a sound that feels both intimate and personal. Born in the heart of the city, his songs offer a peaceful space amid the noise, a refuge of melody and emotion.
Since debuting in 2022, Sam has been steadily gaining recognition with tracks like Bumabalik and Hunyo ’97. His music speaks of longing and nostalgia, weaving poetic Tagalog lyrics with soothing tunes. For those who seek comfort in music, Sam’s songs are a quiet embrace, proving that even longing can be beautiful. He is signed under Off The Record and Sony Music Entertainment Philippines.
Sad never sounded this honest.
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