Sephora, the world’s leading omnichannel prestige beauty retailer, announces the expansion of its exclusive partnership with Haus Labs by Lady Gaga (or “Haus Labs”), the clean artistry, vegan and cruelty-free cosmetics brand renowned for its HausTech Powered innovations, to Southeast Asia, Oceania and Hong Kong SAR.
Officially launched in May across Sephora’s extensive brick-and-click network, consumers in Australia, Hong Kong SAR, Malaysia, New Zealand, Philippines, Singapore and Thailand will be the first in Asia Pacific to access Haus Labs’ full assortment of 125 products.
Jenny Cheah, Managing Director, Southeast Asia, Oceania & India at Sephora noted: “Sephora’s expansion of its Asia Pacific prestige beauty offerings, now featuring almost 250 brands, is further enhanced by the introduction of Haus Labs by Lady Gaga. As a Sephora-exclusive global collaboration, Haus Labs has demonstrated exceptional success, a testament to its innovative, clean formulations and science-driven approach. We are proud to answer the increasing demand for such high-quality products by bringing Haus Labs to these new markets.”
“Our dedication to curating the world’s most sought-after brands is exemplified by Haus Labs, a beloved brand within Sephora’s global beauty community since its 2019 launch,” she added.
Haus Labs’ products feature innovative, skincare-optimising ingredients and key ones in the assortment include:
- Triclone Skin Tech Foundation: Available in 51 shades, this best-selling, award-winning foundation contains over 20 skincare ingredients, including Fermented Arnica, which is 860% more effective than traditional arnica in reducing redness, inflammation, and environmental stress on the skin.
- PhD Hybrid Nourishing Lip Oil and newly launched PhD Hybrid Plumping Lip Glaze: This 4-in-1 product that serves as a hydrating skincare-infused glaze is a lip oil, balm, plumper and gloss. It features Polyplumper Peptide Complex and Vegan Collagen.
- Color Fuse Blush Powder: Infused with 11%+ skincare actives, this newly launched blush ensures vibrant pigmentation along with skincare benefits, featuring Fermented Arnica and Hydraberry to enhance and nourish the skin.
Ben Jones, CEO of Haus Labs by Lady Gaga concluded: “Launching in Australia, New Zealand & Southeast Asia is another critical milestone for HAUS LABS BY LADY GAGA. We are honoured to be exclusive with the global retail powerhouse, SEPHORA. We continue the march towards taking our brand to the world on May 1st in Australia and New Zealand and May 8th across Singapore, Malaysia, Thailand, Hong Kong SAR & Philippines. We will enable new consumers to see, touch and feel our products only at SEPHORA, showing them that HAUS LABS BY LADY GAGA is a leader at the forefront of Art, Science, Beauty and Technology.”
